Well this hasn’t anything to do with French people so relax!

It was so great to finally meet Dan Ratner at the weekend.

Dan is a branding guru and mad Sydney Swans fan.

I was struggling to understand what branding agencies really do.

Dan has written a short children’s book for grown ups who need to understand the principal of branding which he works in everyday.

He wrote the book to explain to his children what he does all day in his job. Luckily it explains it clearly to us adults too.

If you feel like a very quick but insightfull read have a look at this link to his book. Be the frog. https://www.csu.edu.au/__data/assets/pdf_file/0005/864878/frog-book.pdf

By the way its a cheap read to as his book is sold out on Amazon.